Background:
Martin Hutchins created a community training business in 2018, focused on
Health, Wealth and Happiness (HWH).
In 2021, I was asked to help raise the HWH brand standard, which up to then had no consistent look and feel,
leveraged simple Canva designs, and simple MS Word e-books.
Objectives:
• Develop consistency in brand look-and-feel.
• Set clear visual and brand content guidelines.
• Create engaging eBook material from current MS Word Documents.
• Create logo intros, title sequences and lower-thirds for the course videos.
Martin's vision is to create a global social personal development enterprise with top-level content,
and engaging media.
Challenges faced:
• No formal initial brand collateral, but strict instruction without clear guidelines.
• Initial hesitancy and "good enough" syndrome from HWH's founders.
• Inconsistent quality of book copy, titles and rights, which needed to be fixed.
• Rapid turnaround times (sub-72-hour) on books.
Results
• 12 eBooks in PDF format.
• 400% greater engagement with eBook material by Martin's clients.
• 5 Course edits: Created a more practical logo intro with the right timing for better user experience.
• Elevated, consistent look and feel, with text- and content-specific, personally created artwork.
• Significantly elevated standard and consistent brand for HWH.
