Background:
Dr Monica Fiandeiro-Pretorius developed a course focused on treating tension headaches.
Her target market is C-suite executives requiring professional help and guidance from certified experts.
I was tasked with creating the brand, all brand collateral, and editing the videos from a very raw state as best possible.
Objectives:
• Create a bespoke, professional brand under Monica Fiandeiro's personal name.
• Edit and lay out her eBook.
• Edit the videos filmed by an independent contractor, to a professional standard.
• Provide a short (< 5 second) video intro and title sequence.
Monica's website and course can be found here.
Challenges faced:
• Working with very low video and sound quality to present a professional, C-suite result.
• Multiple professionals contributing to the knowledge-base (video content), often without own brand availability.
• No slides were provided, even when required.
• Late additions to the scope, hours before shipping course.
Result:
• I deployed all available video enhancement tricks, sound editing, b-roll, overlays and more to ensure video quality was passable.
• Created Monica Fiandeiro brand, and provided 6 eBooks in addition to over 7 hours of video content.
• Integrated and created brands for content contributors where none were available.
• Received glowing recommendation from project leader and client.
